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MADMAN DAVE ZIEN TO BREAK 1 MILLION MILES ON A HARLEY-DAVIDSON–Dave Zien is really on a roll. He’s trying to hit 1 million miles on the same motorcycle, his 1991 FXRP, and he’s almost there. Wants to hit it around the second week in November. Check out our web page, www.hupy.com He wants to roll up to LA and the Bikernet Headquarters, after hitting San Diego again, and maybe on up to Sacramento before returning to LA. He’d like to have Jay Leno ride the bike for a few miles, just to be a part of this historic event. Not sure if that will happen but it would be great. Vicki and I would fly out to be in the audience if that took place on October 22 or 23rd. When he makes his million mile mark, we want him to roll into downtown Milwaukee as the speedometer rolls over from 999,000. We’re organizing a big landing party and plan on inviting all kinds of riders and organizations to participate. Hopefully, we can land at the Harley-Davidson Museum, but that’s up in the air right now. Keep watching the mileage tracker, and if you want to be a part of this historic event, give me a call and I’ll see if we can’t arrange for you to fly in and cover this first hand for Bikernet. Dave would even let you ride his fossil FXRP. Now that’s something you can’t say you’ve done before?rode a Harley with 1 million miles on it. –Pan HARLEY-DAVIDSON LAUNCHES ?BUILD IT AND WIN IT? SWEEPSTAKES–Win a 2009 Harley-Davidson Motorcycle Created on ?The Customizer? Web Site MILWAUKEE (October 15, 2008) ? Beginning today, contestants have an opportunity to personally design and win a custom 2009 model Harley-Davidson motorcycle by entering the ?Build It and Win It Sweepstakes? presented by Harley-Davidson Genuine Motor Accessories. The sweepstakes utilizes The Customizer (www.harley-davidson.com/customizer As the bike is created, each new component appears on a picture of the virtual motorcycle, so a contestant can see exactly what the finished custom Harley-Davidson will look like. This dream bike can then be saved in a personal profile ?Garage,? along with a convenient, printable list of each component with its part number and retail price. Contestants can enter the ?Build It and Win It Sweepstakes? by following these steps: 1. Go to www.harley-davidson.com/customizer At the close of the sweepstakes, Nov. 6 at 5 p.m. ET, a Harley-Davidson Motor Company representative will randomly select one virtual custom bike that has been entered into a personal profile Garage. The person who created the profile will be awarded the 2009 Harley-Davidson motorcycle that was created on-line, complete with all selected accessories. The winner will be notified via email. For additional information on Harley-Davidson Genuine Motor Accessories, see your local Harley-Davidson dealer or visit the Harley-Davidson Web site at www.harley-davidson.com. To find a dealer near you, call toll free 1-800-443-2153 in the U.S.A. or Canada. I expect a Bikernet reader to win. Let’s see what you come up with.–Bandit 2WHEELERS REPORTS IN FROM BIKERTOBERFEST–Bike Week is off and running. The first stop for the famous Bikernet Banner is the local water hole on Main Street. Well send more for the Sunday news. Don’t Miss 2Wheelers on Main if you’re headed to Daytona. Billy Lane will be hanging out. –Donna WHAT’S NEW AT PAUGHCO–45 FLATHEAD AND TOURING BIKE FRAMES–That’s right, Ron and his family operation are building 45 flathead frames that mate with 4,5 or 6-speed big twin transmission. Now you can revitalize that old 45 flathead, build a very cool bobber and be able to keep up. Their Evo/Twin Cam touring frames are designed as stock replace frames with class, or you can order the rubber-mounted frame with a Softail neck and run a standard front end for more rake, trail and stability. GOVERNMENT INTERVENTION DOESN’T ALWAYS WORK– Not looking good for that bailout plan….. true story. Back in 1990, the Government seized the Mustang Ranch brothel in Nevada for tax evasion and, as required by law, tried to run it. They failed and it closed. Now we are trusting the entire economy of our country to same guys who couldn’t make money running a whore house and selling booze? –from Igor S. AM I TOTALLY NUTS? YOU DECIDE —As if the sorry state of the publishing industry AND the economic mess our country is facing isn’t enough of a problem, I have decided there isn’t enough to worry about. So next weekend (October 25/26) I am planning on racing my 1931 Harley-Davidson flathead motorcycle at the Maxton Mile in Maxton, NC to attempt to set a land speed record. As the publisher of American Iron Magazine, the world’s best selling motorcycle magazine on the newsstand, I sometimes wonder how I get myself into these weird situations. But there you have it, I am committed (or perhaps should be committed) to race my vintage Harley as fast as it will go in a straight and flat one mile course. If you have any interest in watching me try my hand at land speed record racing, I’d like to invite you to Maxton, a small town near the North Carolina/South Carolina border. Please spread the word to anyone you think might get a kick out of this. The race weekend is open to old and new motorcycles, cars and trucks. So there will be plenty of fast paced action all weekend. Bring ear plugs and a comfortable seat as it can get pretty loud and there are no stands or bleachers at this 1.9 mile long old World War II bomber landing strip that we use as the race track. In case you are not familiar with LSR (Land Speed Racing) the idea is to go as fast as you possibly can in a long straight away, and your speed is recorded by radar at the end of a 1 mile run. You then have almost another mile to slow down. We will be working with the owners of Wheels Through Time museum in preparing my 77 year old Harley-Davidson motorcycle for the race. We will be featuring a series of articles on this event as well as the preparation of the motorcycle in future issues of American Iron Magazine and will have updates on-line at www.aimag.com Thanks for support on this to Vanson Leathers www.vansonleathers.com –Buzz Kanter Actually the Bikernet.com Assalt Weapan has been at Accurate Engineering for tuning since February and a run at the Maxton Mile.–Wrench AIRSTREAM STUDIO’S ARTIST, JIM WAGGAMAN, ALMOST GOES BLIND BEHIND SKULLS–Here are some detail shots of the airbrushing…still doesn’t do it justice. The color is off,and you can’t see the subtle pearl effect in the paint….oh well, what the hell. –Jim Hard Luck, Hard Luck, Hard Luck, Hard Luck Hard Luck, (Yeah) Hard Luck, HARD LUCK FOR LIFE — Panhead Josh 10-15-08 The Torian Chopper Leathers? Ladies Race Hoody is cut special for women riders to insure a great fit– The old skool style is built with 4 external and 3 inside pockets and comes with the addition of a hood. All Torian Chopper Leathers? jackets are made from the finest naked cowhide for a supple feel and quality that will provide years of protection while maintaining its good looks. Check it out in the Market. HARLEY-DAVIDSON REPORTS 2008 THIRD QUARTER RESULTS — Milwaukee, Wis., October 16, 2008 — Harley-Davidson, Inc. (NYSE: HOG) today announced its results for the third quarter ended September 28, 2008. Revenue for the quarter was $1.42 billion compared to $1.54 billion in the year ago quarter, a 7.7 percent decrease. Net income for the quarter was $166.5 million compared to $265.0 million in the third quarter 2007, a decrease of 37.1 percent. Third quarter diluted earnings per share were $0.71, a 33.6 percent decrease compared to last year?s $1.07. ?In the U.S., dealer retail sales of new Harley-Davidson motorcycles in the quarter were in line with our expectations,? said Jim Ziemer, Chief Executive Officer of Harley-Davidson, Inc. ?Although Harley-Davidson retail motorcycle sales in international markets overall continued to grow double digits in the quarter, unit sales in several European countries slowed more than we anticipated during September as a result of deteriorating economic conditions. We continue to carefully monitor all markets in light of the potential impact of the current economic realities.? For the full year 2008, the Company has narrowed its shipment expectations to 303,500 to 306,000 Harley-Davidson motorcycles. The Company has narrowed its expectations for diluted earnings per share for the full year to $3.00 to $3.10 from the prior range of $3.00 to $3.18. ?We also have been able to maintain Harley-Davidson Financial Services? position as a stable, consistent source of financing for dealers and retail customers during these turbulent conditions in the credit markets,? Ziemer said. ?Prudent management and customer access to credit will continue to be priorities at HDFS.? ?During the third quarter, we completed our acquisition of Italian motorcycle maker MV Agusta Group, expanding our opportunities in Europe. Our 105th Anniversary Celebration at the end of August drew tremendous, highly enthusiastic crowds. And we opened the Harley-Davidson Museum, with its broad appeal to riders and non-riders alike. So even in the midst of economic uncertainty, we continue to broaden our appeal, plant seeds for the future and give people unparalleled experiences and reasons to ride,? Ziemer said. ?Going forward, we expect the global economy and consumer concerns to continue to create challenges for Harley-Davidson through the end of the year and in 2009. I remain confident about our future as we continue to manage and reinvest in the business,? said Ziemer. Motorcycles and Related Products Segment ? Third Quarter Results Revenue from Harley-Davidson motorcycles was $1.05 billion, a decrease of $131.7 million or 11.1 percent versus the same period last year. Shipments of Harley-Davidson motorcycles totaled 74,704 units, a decrease of 11,831 units or 13.7 percent compared to last year?s third quarter. Revenue from Parts and Accessories (P&A), which consists of Genuine Motor Parts and Genuine Motor Accessories, totaled $259.0 million, an increase of $7.5 million or 3.0 percent over the year-ago quarter. Revenue from General Merchandise, which consists of MotorClothes apparel and collectibles, totaled $84.0 million, an increase of $0.8 million or 1.0 percent over the year-ago quarter. Gross margin for the third quarter of 2008 was 34.0 percent of revenue compared to 38.4 percent for the third quarter last year. This decrease is primarily due to higher product costs and the allocation of fixed costs over fewer units than last year?s third quarter. Third quarter operating margin decreased to 16.4 percent from 23.2 percent in the third quarter of 2007. Operating margin for the third quarter of 2008 includes the impact of a one-time $16.6 million expense related to the value of acquired in-process research and development at MV Agusta Group. Motorcycle Retail Sales Data During the third quarter, worldwide retail sales of Harley-Davidson motorcycles decreased 9.6 percent compared to the third quarter of 2007. U.S. retail sales of Harley-Davidson motorcycles decreased 15.5 percent for the quarter. The heavyweight motorcycle market in the U.S. decreased 3.1 percent for the same period. Retail sales of Harley-Davidson motorcycles grew 11.3 percent in the Company?s international markets during the third quarter of 2008 compared to the third quarter of 2007. Third quarter retail sales increased 12.4 percent in Canada; the Europe Region was up 2.9 percent; the Asia Pacific Region was up 17.5 percent; and the Latin America Region was up 41.6 percent. During the first nine months of 2008, worldwide retail sales of Harley-Davidson motorcycles decreased 6.0 percent compared to the prior year. In the U.S., Harley-Davidson motorcycle retail sales decreased 11.9 percent for the first nine months of the year while the U.S. heavyweight market was down 4.0 percent for the same period. International retail sales increased by 12.6 percent for the first nine months of 2008. MV Agusta On August 8, 2008, the Company completed the purchase of the privately-held Italian motorcycle maker MV Agusta Group. The Company acquired 100 percent of MV Agusta Group shares for total consideration of 68.3 million euros ($105.1 million), which includes the satisfaction of existing bank debt for 47.5 million euros ($73.2 million). As a result of the acquisition, the Company recorded $87.9 million of goodwill and the $16.6 million one-time expense related to the value of acquired in-process research and development. These results are included in the quarterly financial data. Financial Services Segment Harley-Davidson Financial Services (HDFS) operating income for the third quarter was $35.6 million, a decrease of $13.9 million or 28.0 percent compared to the year-ago quarter. The decrease is primarily due to a $9.4 million write-down of finance receivables held for sale to fair value. In addition, last year?s third quarter included a $3.5 million securitization gain compared to no securitization transaction during the third quarter of 2008. Income Tax Rate The Company’s third quarter effective income tax rate was 38.2 percent compared to 35.5 percent in the same quarter last year. The third quarter increase was due primarily to a non-deductible in-process research and development charge for MV Agusta Group and the expiration of the federal research and development tax credit as of December 31, 2007. In October 2008, the federal research and development tax credit was reinstated for two years retroactive to January 1, 2008 continuing through December 31, 2009. The Company expects its full year effective income tax rate in 2008 will be approximately 35.5 percent. Harley-Davidson, Inc. – Nine Month ResultsFor the first nine months of 2008, revenue totaled $4.30 billion, a 0.9 percent decrease from the year-ago period. Diluted earnings per share were $2.45, a decrease of 16.9 percent compared to the same period last year. Through the first nine months of this year, shipments of Harley-Davidson motorcycles were 226,898 units, a 9.0 percent decrease compared to last year?s 249,413 units. Harley-Davidson motorcycle revenue was $3.26 billion, which is down 2.2 percent compared to last year?s $3.33 billion. P&A revenue totaled $706.6 million, a 0.5 percent increase over last year?s $703.1 million. General Merchandise revenue totaled $244.8 million, a 5.5 percent increase compared to $232.0 million during the same period in 2007. HDFS operating income was $107.7 million, a 38.0 percent decrease from last year?s $173.6 million. Cash FlowCash and marketable securities totaled $504.9 million as of September 28, 2008. Cash used by operations was $221.2 million, and capital expenditures were $153.7 million during the first nine months of 2008. For the full year of 2008, capital expenditures are still expected to be between $235 million and $250 million. Stock Repurchase The Company repurchased 2.5 million shares of its common stock at a cost of $100.1 million during the third quarter of 2008. On September 28, 2008, the Company had 232.8 million shares of common stock outstanding. As of September 28, 2008, there were 16.7 million shares remaining on a board-approved share repurchase authorization. An additional board-approved share repurchase authorization is in place to offset option exercises. Dateline Oklahoma City: Dar Holdsworth, Capo of Darwin Motorcycles, reported that bikers are contacting him– about the relief package that includes a $500 off on 5 speed and $1,000 off on 6 speed motorbikes, which runs through December 31, 2008. ?There?s nothing like throwing your leg over a scoot and relieving the stress from shenanigans on Wall Street,? explained Holdsworth. ?Our Bobber & Chopper Bailout Package has caught on with both guys and gals. They are using it as a stress reliever and a way to stick to the man on gas prices.? The firm?s bailout package delivers the Bobber and Chopper lifestyle at less than the introductory price of just $17,995. The reason why Darwin Motorcycles can deliver a sharp and creative motorcycle at such a competitive price is because of the economies of scale that are built into the manufacturing process. Check it out at their Average Bobber program. –Jeff Najar Continued On Page 4
2. Create a profile and log-in to a personal profile ?Garage.?
3. Choose a 2009 Harley-Davidson model, and then select a stock or pre-customized bike.
4. Choose the Genuine Motor Accessories to add to that bike.
5. When the motorcycle is saved in a personal profile ?Garage,? the contestant is automatically be entered into the motorcycle sweepstakes. 
Wheels Through Time museum www.WheelsThroughTime.com Avon Tyres
www.avonmoto.com 
(760) 931-5931
The Story Of My Life,
Drugs, Guns And Switch
Blade Knives
Riding Fast And Living Faster,
Pumping My Veins Full
Of Liquid Disaster
Is Something You Can Not Fake,
Hard Luck Is Something
You Can?t Duplicate
Is Not A Fashionable Tattoo,
It Won?t Give You Street Credibility,
It Won?t Make You
?Cool?
Is Like An Addiction,
Once It?s Got A hold Of You
It?s Real Tough ToKick
Cuts Like A Knife
I?veBeen Living HardAll My Life, 
jeff@horsepowermarketing.com
