Custom Chrome recently promoted long-time employee Louis Casarez to President & Chief Executive Officer. Louis has spent the past 15 years with Custom Chrome in the U.S. as well as in ita parent company DIC in Korea. A year ago, Louis returned to Custom Chrome as Director of Operations after a 12-year deployment in Korea.
While in Korea Louis was a Design Engineer for the Motorcycle Division. Louis was heavily involved in the RevTech Engine and 6-speed transmission development. Also while at DIC Louis was involved with projects for GM, Clark forklifts and Dana. During the past year as Director of Operations Louis has worked diligently to streamline Custom Chrome’s focus and goals.
Louis is a Motorcycle enthusiast first and has worked in many facets of our industry, according to Custom Chrome. After graduating top of his class from MMI in 1990, he went on to first work for a local Motorcycle shop in the Monterey Peninsula. He spent his next 4 years as a designer at Corbin before joining Custom Chrome in 1999 as a member of the Research and Development department.
