Seen on Bloomberg
Polaris which resurrected the nameplate in August with three new bikes, said that “pent-up demand” has fueled a slew of orders for the first models rolling out of factories. The long-defunct brand may put a dent in Harley-Davidson after all. “The shipment ramp-up was a little slower than we would’ve liked, but the initial quality is through the moon,” Polaris Chief Operating Officer Bennett Morgan said on a conference call this morning. Customers, he added, “love the styling, they love the future refinements, and it’s really kind of a lovefest.”
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