Roaring Toyz, located in Sarasota, FL has recently hired V-Twin Marketing as their first agency of record to handle the introduction of their new product line. Robert Fisher, President and Founder of Roaring Toyz stated, “We chose V-Twin Marketing to help market our brand new line of billet parts and accessories to the Harley and the metric cruiser markets…both new market segments for us.” “We feel confident in their 30+ years of “product branding” experience in the motorcycle industry as well as the many contacts that they have established over the years and look forward to working with V-Twin Marketing”, Fisher added.
For the past decade, Roaring Toyz has been a leader in the world of custom sportbikes, building parts that define quality and the cutting edge of style. Roaring Toyz has several CNC machines and the shop can produce virtually any part imaginable. “We feel confident in this first series of moves that will take our business forward and we look forward to working with V-Twin Marketing on the marketing and branding of our new product line as well as in the development of future products”, Fisher added.
You’ve seen custom Roaring Toyz sportbikes on TV shows like “Superbikes!” and “Metric Revolution” and in dozens of magazines—including “Super Streetbike” and “2Wheel Tuner” and his customers hail from all over the world. Recording artist Ludacris, boxing champion Jeff Lacy and Tampa Bay Buccaneer Michael Pittman are among the notable customers who have Roaring Toyz rides.
Roaring Toyz has had a long standing relationship with Kawasaki after being contracted to build two custom ZX-14s for a yearlong tour. They were so please with the results; Fisher has continued customizing bikes for Kawasaki for the past 8 years. He most recently designed products for both flagship bikes introducing Kawasaki’s new ZX-6R as well as the Ninja 300. Fisher was responsible for designing all of the “trick” aftermarket parts being sold today for both new models. Other manufacturers quickly took notice of the incredible work Robert was doing for Kawasaki and has now done complete customs for BMW, Yamaha and Triumph as well.
Fisher’s racing career spans over the past 14 years where he has earned literally hundreds of wins. During that time, Robert has raced in the legendary Daytona 200 among many other notable races. Recently retired so he can devote 100% of his time to his new V-Twin product line, Robert draws on his racing experiences in the creation and development of new and innovative products. “Racing allowed me to see many new state-of-the-art products being continually introduced and was the perfect platform to watch and observe what could be applied to the V-Twin market that hasn’t been done”, Fisher added.
Known as the “King of Custom Superbikes”, Robert knows that he has to earn his reputation in the V-Twin market and has been busy engineering and designing products… focusing on the bagger market to start. “I’ve always loved the Harley market, but due to my road racing schedule, I’ve only been involved with sportbikes and have enjoyed Harley’s in my leisure. Now that I’ve retired, I have more time to develop a series of unique and exciting products for the Harley market and look forward to working with and forming alliances with the movers and shakers of the industry.” Fisher concluded.
Rick Raus, owner of V-Twin Marketing is excited to be able to work closely with Robert Fisher on the development and marketing of his new line of products. “I’ve had the utmost respect for Robert and his uncanny ability to produce award winning custom bikes. Robert is bringing the same enthusiasm into the V-Twin market as he did in the sportbike market which earned him a reputation as being one of the best custom builders in the world.” I look forward to working with Roaring Toyz on their new exciting line of V-Twin billet products and accessories”, Raus concluded.
For those interested in obtaining more information on Roaring Toyz, you can reach them at 941-953-4423, email them at robert@roaringtoyz.com or check them out online at www.roaringtoyz.com. To reach V-Twin Marketing, please call 714-280-8537 or email Rick Raus direct at Rick@vtwinmarketing.com.
