Even as X440 takes on the local behemoth Royal Enfield, the global two-wheeled giant Hero MotoCorp’s Mavrick 440 was unveiled in India at Hero World 2024.
Based on the Harley-Davidson X440, it features a power-roadster design philosophy and will be available for bookings in February 2024.
The Mavrick was co-developed in association with Harley-Davidson and is based on the X440. Available in five colour options, across variants, dealerships will accept bookings from February 2024 with deliveries beginning April 2024.
Harley-Davidson X440 and Mavrick 440 share the same engine and trellis frame. Yet it looks drastically different and may not appeal to those who loved the X440 design derived from Harley-Davidson XR1200.
Mavrick 440 will likely compete well against those left behind by the X440, including the big four Japanese brands. In all of this, the other retro-cruisers such as recently announced Honda CB350 and Jawa Forty-two and the Roadsters from Yezdi and TVS seem lost in the noise, with less brand appeal and even less after-sales expectations.
Find out the detailed specs, features and updates at
https://www.heromotocorp.com/en-in/motorcycles/Mavrick.html
With the launch of Mavrick 440, the buyers of Harley-Davidson X440 might also breathe a sigh of relief as the doubt for after-sales-service and parts might get resolved. Hopefully, H-D’s franchising strategy with Hero and Chinese QJ Motors (for China market) is a long-term strategy. I doubt if Harley-Davidson will again disappear overnight —since Hero has engaged so much resources, it is likely a tight, well-planned partnership.
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