Each year the Rock, Rumble & Rebellion design concept underscored one of those three words. The “Rock” theme was Kuryakyn’s smooth-flowing take on a melodious matching Road Glide and Epiphone Sheraton II guitar honoring the Buffalo Chip’s 35th anniversary in 2016. The “Rumble” was a race-inspired Street Glide that was raw, refined and right at home for the introduction of the Buffalo Chip’s action-packed Moto Stampede in 2017. This year’s canvas, a 2018 Indian Chieftain Dark Horse, represents the tens of thousands of bikers that ditch the daily grind for nine days of music and full-throttle “Rebellion” at The Chip.
“The Rock, Rumble & Rebellion bike builds have given us a unique outlet to express our creativity and passion for riding,” said Kuryakyn President Holger Mohr. “These projects become so much more than just promoting our products on bikes. We’ve had fun and great success creating builds that showcase our design capabilities and celebrate everything about motorcycle culture we love as riders: great music, freedom and adventure. This year’s design concept was all about representing the loud, bold, brash and rebellious icons that bikers connect with through music. And no venue merges music and motorcycle culture like the Buffalo Chip.”
The Vantage Signature Series is slated to launch in early September, while the Hardline Signature Series handlebars and engine guards are in product development with an expected release date in 2019.
“The Buffalo Chip’s history of integrating live music into the Sturgis Rally provided a lot of inspiration,” said Marcus Pfeil, owner of Pfeil Design. “With a theme of ‘Rebellion,’ we wanted to create something that everyone could relate to. Music is universal; it’s an escape. It all came together exactly how we envisioned, and I’m honored to be part of this project and experience a new level of American motorcycle culture.”
“I had the opportunity to ride the 2018 Rock, Rumble & Rebellion bike in the Legends Ride and it was a showstopper,” said Sturgis Buffalo Chip President Rod Woodruff. “People were gathering to take photos of the music icons painted on the bike, looking for their favorite and pointing out the custom parts that set the bike apart. The effects Marcus used to depict the legends of rock and roll are simply outstanding. Kuryakyn put together a timeless motorcycle masterpiece that really defines what the Buffalo Chip is all about.”