From Business Insider
You’ve heard about how poorly the motorcycle manufacturers are doing these days.
Sales and profits are down, some plants are in danger of closing, and now dealers with multiple dealerships in one city are being asked to consolidate into one location.
They say it’s because ‘discretionary spending’ is down. But I have a question: When did owning a motorcycle become discretionary?
I believe that owning a motorcycle is as American as entrepreneurship–and vital to a founder’s long-term business success. I learned many years ago that the skills and techniques necessary to be a successful biker directly transfer to my daily business life.
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