The Excelsior-Henderson Motorcycle Brand to be Offered by Mecum Auctions. An Unprecedented Opportunity to Own All Intellectual Property from Last of “The Big 3.”
Purchase includes ownership of the Excelsior-Henderson Brand. As one of the Big 3, Excelsior-Henderson has a rich history. 18 federally registered trademarks are included in the Excelsior-Henderson purchase.
A unique offering by Mecum Auctions will take place in Las Vegas on Jan. 27, 2018, at the South Point Hotel & Casino. The iconic Excelsior-Henderson motorcycle brand and all its intellectual property will be auctioned at the 27th annual Mecum Las Vegas Motorcycle Auction, which will span Jan. 23-27 and present 1,750 motorcycles for auction.
Included in the purchase will be the ownership of the Excelsior-Henderson brand name, all federally registered trademarks, web domains and includes the previous motorcycle frame and engine designs, as well as the expired patents that can only be effectively exploited by the owner of Excelsior-Henderson. Read more.
