Harley-Davidson’s new CEO has refocused the company on its core mission. See what that means for the iconic motorcycle maker.
In early 2020, with the company under stress from Wall Street and with a demographic challenge looming as it struggled to attract new riders, Harley-Davidson CEO Matt Levatich stepped down, replaced on an acting basis by board member Jochen Zeitz, who eventually was named CEO. Zeitz swiftly moved to replace Harley’s growth strategy with a retrenchment around […]