General Posts

Harley-Davidson's Latest Ad Campaign Seeks To Break Stereotypes

Harley-Davidson just debuted its “Roll Your Own,” marketing campaign. This latest efforts strives to break the stereotype of who rides Harley-Davidson motorcycles and how they ride them. Elevating the attitude and style of motorcycle riders across the United States, the new campaign features real Harley-Davidson riders and introduces the call to action of #RollYourOwn. “The new

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S&S Cycle Offers Free Exhaust System Installation During Daytona Bike Week

S&S Cycle is providing free installation for any Power Tune Performance Exhaust during Daytona Bike Week, March 6 – 15. The S&S Cycle semi truck will set up at Bruce Rossmeyer’s Destination Daytona (1637 N. U.S. Hwy 1, Ormond Beach, FL), starting on March 5th. Riders can purchase Power Tune Performance Exhaust products, enjoy free

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DAKOTA DIGITAL INTRODUCES THE NEW ANALOG/DIGITAL DIRECT PLUG-IN BAGGER GAUGES FOR 1996-2003!

Finally a set of analog gauges for your motorcycle that you can get excited about! Dakota Digital is proud to introduce the MVX Series Analog/Digital Bagger Gauges! 7 lighting colors available: Red, Green, Blue, Teal, Magenta, Amber, White 4 background options to choose from: Black/Red, Black/Gray, White/Red, and White/Gray. READ FULL STORY

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Paul Langley Joins S&S Cycle

S&S Cycle Inc. welcomes a new company President, Paul Langley. Paul’s sterling qualifications include a wealth of leadership experience in the power sports industry, having held executive positions with industry mainstays, Dynojet, SuperTrapp, and Vance & Hines. He comes to S&S directly from the Motorsport Aftermarket Group (MAG), where he served as the Vice President

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