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Keep The Charge!

Many of you have grown up with the names Rivera Engineering & Primo Belt Drives before both names were combined under the new corporate identity Rivera Primo Inc. After all, the company has been in the motorcycle aftermarket business for close to 40 years. What a lot of you don't realize is that besides the […]

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Harley-Davidson is presenting sponsor of AMA Motorcycle Hall of Fame Legends recognition for Mert Lawwill

  Harley-Davidson, whose motorcycles helped write the history of American dirt-track racing, will be the presenting sponsor of the AMA Motorcycle Hall of Fame's Legends recognition for Mert Lawwill. Lawwill, a 1998 inductee, will be honored at the annual Hall of Fame induction ceremony on Friday, Nov. 16, at the Red Rock Casino, Resort &

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Honda Wants car-to-car Networks To Include Motorcycles Too

 We’ve been hearing a lot about car-to-car communication, both here in the U.S. and in Europe, that would allow vehicles to “talk” to each other to avoid crashes. Anyone who has ever ridden a motorcycle in traffic knows that one of the biggest hazards is car and truck drivers not seeing bikes. So Honda wants include motorcycles in the

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The American Motorcyclist Association Urges Riders to 'Vote Like a Motorcyclist'

  With the Nov. 6 General Election just around the corner, the American Motorcyclist Association is reminding motorcyclists to research where candidates stand on motorcycle-related issues and "Vote Like a Motorcyclist."  The AMA is a non-partisan organization and doesn't make political endorsements. But the national association encourages riders to cast their ballots based on candidates'

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