It’s true we’re going to McCormick Place in Chicago Dec. 5-7, 2014
Tracy Harris
Senior Vice President, Powersports Group at Advanstar Communications
There has been a lot of chatter since we’ve made the announcement. Over the next few days we’re going to discuss everything from timing, to location, to costs and what these mean to your business. The decision to make the move to December was based on feedback we received over the past six months from retailers, manufacturers, and distributors. We were told February is too late for the show. We also know that a lot of people are focused on the European shows in Fall and it’s also still a busy time of year for many retailers. Holiday travel is a real concern, so the best window of dates is significantly narrowed.
