For any aspiring motorcycle manufacturer that is looking for an expansion, the Indian market is very important because it's the world's second biggest motorcycle market. Harley Davidson is trying to get some support from the emerging markets (10%) for growth in the face of slowing down US and European markets (80%). However, Harley has failed to gain much since 2009, the year it entered the Indian market. Affordability is the key for success in an emerging market like India where a non-premium bike rules. With the demand for super bikes <650cc beginning to gain some traction, Harley could be one of the beneficiaries in India's competitive super bike market.
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