Next Spring on April 4, 2014, two icons of freedom will roll onto the silver screen with the release of Marvel Studios’ “Captain America: The Winter Soldier.” Fans at San Diego Comic-Con were excited to see exclusive footage of the film including the reveal of Steve Rogers’ choice of Harley-Davidson in this movie.
In the upcoming film, Steve Rogers’ character will be riding Harley-Davidson’s newest Softail motorcycle, the Breakout. Launched to the world in March, the Breakout makes a modern statement, but harkens back to the timeless aesthetics for which Harley-Davidson is known.
“Captain America and Harley-Davidson have had a long and glorious association dating back to the introduction of the character in 1939,” said Dino Bernacchi, Harley-Davidson Marketing Communication Director. “He’s ridden different Harleys throughout the history of the character, and his bike for ‘Captain America: The Winter Soldier’ needed to fit the modern day setting of this story. Our newest model, the Softail Breakout, with custom touches that personalize the bike for his character was the perfect choice for this film.”
Starting in 2011 with Captain America: The First Avenger, and continuing in 2012 with Marvel’s The Avengers “Assemble Your Freedom” contest and recently with Marvel’s Iron Man 3 “Man & Machine” contest, the collaboration between Harley-Davidson and Marvel has successfully connected these two powerful and inspirational brands.
“Captain America makes the perfect marketing partner for Harley-Davidson as he truly embodies the iconic, heroic, and American aspects of our brand,” said Bernacchi. “Both Captain America and our motorcycles are great symbols of freedom.”
