The Bike Shed Celebrates American Motorcycling with Indian Motorcycle;
Two Passion-Fueled Motorcycle Brands Celebrate the Soon-to-Open Bike Shed Los Angeles Destination
MINNEAPOLIS (August 13, 2020) – Indian Motorcycle, America’s First Motorcycle Company, and
London’s iconic Bike Shed Motorcycle Club today announced a collaboration to launch an exclusive
lineup of lifestyle apparel. Designed in celebration of motorcycles, motorcycle culture, and the soon-to-
open Bike Shed Los Angeles destination, the co-branded collection includes a range of men’s and
women’s shirts and hats, along with an exclusive BSMC x Indian Motorcycle sweatshirt and riding jersey.
Brought together through shared values and the idea that there is no wrong way to appreciate
motorcycling, Indian Motorcycle and Bike Shed Motorcycle Club believe in creating a welcoming
environment for all riders. Whether riding the open road or hanging with friends, Indian Motorcycle and
Bike Shed Motorcycle Club exist to fuel the passion of life on two wheels. The apparel collection was
designed as a collaboration between the two brands and serves as a lifestyle expression for not only
people who love motorcycles, but for the bold and confident who go their own way.
“We’re proud to collaborate with Bike Shed on this apparel collection and celebrate our love for
motorcycles and motorcycle culture,” said Reid Wilson, Vice President of Indian Motorcycle. “When we
found out Bike Shed was opening a clubhouse in the U.S., we knew we wanted to get involved. A special-
edition apparel collection was a no-brainer, and we’re extremely proud to align with Bike Shed as they
plan for their opening in Los Angeles.”
Since inception in 2011, the UK-based Bike Shed has been a place of common ground, where people
from all walks of life – both riders and non-riders alike – come together to share their passion for two-
wheels alongside the culture and lifestyle inspired by them. This year, the Bike Shed will expand its ever-
growing community with the opening of its first-ever U.S. location. Home to a thriving moto and creative
community, Los Angeles’ Arts District will soon welcome the highly anticipated Bike Shed Los Angeles: a
30,000-square-foot destination venue, complete with a full-service restaurant, café, bar and lounge, a
barbershop, tattoo studio, events space and large retail emporium. Bike Shed Los Angeles joins the
renowned Bike Shed London as the brand’s second motorcycle destination venue.
“We wanted to align with an American brand that shared our same, all-inclusive, motorcycle values,”
said Dutch, Founder of the Bike Shed Motorcycle Club. “Indian Motorcycle is an iconic and historic brand
that has evolved to remain relevant as moto culture has evolved, balancing timeless design and
authenticity with modern performance and practicality, bringing new appreciation and customers to the
brand and its bikes. Our clothing collaboration partnership carries those same values, aligning two
brands that are as much about community and experience as we are about quality products, made to be
fit-for-purpose while carrying timeless style and heritage.”
To help launch the exclusive apparel collection, Indian Motorcycle and Bike Shed Motorcycle Club
tapped renowned bike builder, and founder of Brat Style, Go Takamine. Known for his work building and
racing classic Indian motorcycles, Takamine exemplifies the deep passion and love for motorcycles and
motorcycle culture that the Indian Motorcycle and Bike Shed collaboration represents.
-MORE-
The exclusive Indian Motorcycle and Bike Shed Motorcycle Club apparel collection is available at select
retail locations and online at IndianMotorcycle.com and TheBikeShed.cc.
Learn more about Indian Motorcycle at IndianMotorcycle.com, Facebook, Twitter and Instagram.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle Company is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts
of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through
unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and
passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian Motorcycle International, LLC. Always wear a helmet,
protective clothing and eyewear and insist your passenger does the same. Ride within the limits of the law and your own
abilities. Read, understand and follow your owner’s manual. Never ride under the influence of drugs or alcohol.
ABOUT BIKE SHED MOTORCYCLE CLUB
The Bike Shed Motorcycle Club (BSMC) is a globally recognised destination, brand, and community that has been
celebrating motorcycle culture and the creative scene that surrounds it since 2011. Set across 12,000 square feet
within four Victorian Railway Arches in Shoreditch, London, Bike Shed Motorcycle Club was initially founded via
online storytelling and events, going on to run one of the largest independent motorcycle shows in the world, with
19,000 people attending last year. The full-time Bike Shed destination in London, opened in 2015, welcomes 2,500
people from all walks of life – whether on two wheels or foot – through its doors each week to enjoy the restaurant,
café, bar, barbershop, events space, galleries and moto retail and apparel, backed by a rider’s club with 800
members.
In 2020, Bike Shed will open a new destination venue in the Arts District of Los Angeles, California across 30,000
square feet with a scaled-up version of the London offer, adding a tattoo studio, larger events spaces, retail
emporium and dedicated members’ spaces. To learn more, please visit TheBikeShed.cc
