NEW BIKES DOMINATE ANOTHER SUCCESS STORY FOR BIKESHOWS EUROPE– Bikeshows Europe have started the new year on full throttle after heralding the 13th annual National Motorcycle Show a great success. More than 16,000 visitors packed the G-Mex Centre in Manchester over three days, for what is the first in a long season of adrenaline-fuelled consumer shows for all manner of biking enthusiast.
Based in Wilmslow, Cheshire, event organizers Bikeshows Europe were delighted not just with the turnout, but also with the number of new bikes unveiled at the 2007 show, as event director Howard Cartledge explains:
“Visitor levels have been consistent since we acquired the show in 2003, but we are just as delighted that so many new bikes were on show. Benelli made their UK unveiling of both the bigger Tornado and the all-new Tre-K 1130cc at Manchester and Italsport from Bury displayed the new Ducati 1098 to coincide with a nationwide dealer launch.
“Colin Appleyard also debuted two new Harley trikes and Manchester firm Boom Trikes wowed the crowds with the stunning Swiss-built GG Quad. It is good to know that it doesn't all have to happen at the NEC and this has been a quite prestigious leap forward for us as an organizer of smaller, but very popular regional shows.”
Howard looked to the future and said; “We will keep the recipe the same by continuing with the indoor stunt arena, outdoor stunt shows, motorcycle dealer and trade stands, because visitors enjoy the variety; although a few of the ingredients will change to keep it fresh.
”Some exhibitors did suggest that sales were slightly down on the previous year, but put this down to a time of high borrowing where people are starting to feel the pinch. Having said this, enquiries about new bikes and touring holidays were significantly better and this suggests an optimistic outlook for the biking calendar.”
The next confirmed Bikeshows Europe events will be the South West Motorcycle Show in Exeter on August bank holiday and the North West Motorcycle Extravaganza at Haydock Park on September 22nd and 23rd. The company is yet to finalise details of other motorcycling events for this summer.
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