Positive trends in the month of June weren’t enough to offset a year-to-date decline in both motorcycle and ATV sales, according to data released by the Motorcycle Industry Council this week. Through June, motorcycles sales, including ATVs, were down 4.7 percent compared to the year-ago period. OEMs do not report side-by-side sales data to the MIC.
Year-to-date, off-highway motorcycle was the lone segment to increase, at 5.4 percent compared to the year-ago period. Scooter sales, which dropped 34.6 percent in Q1 compared to Q1 2012, are down 23.3 percent year-to-date through June compared to same period a year ago.
Motorcycle sales (dual, off-highway, on-highway and scooter) combined for a 5.2 percent decrease, or more than 14,000 units, through June compared to the year-ago period. On-highway sales decreased 5.3 percent, or about 10,000 bikes, through June compared to the year-ago period. Dual sport bikes saw a 3.4 percent decrease, or about 580 bikes, through June compared to the year-ago period.
