Royal Enfield will have the highest number of new models


by Swaraj Baggonkar from https://www.moneycontrol.com

Royal Enfield will have the highest number of launches this year: CEO Vinod Dasari

This year, Royal Enfield is ready to introduce more models annually than ever before as the niche bike maker looks to further strengthen its iron grip on the middleweight motorcycle segment

The Eicher Motors-controlled company that specialises in building bikes with engine sizes of 350cc to 650cc, currently, has its order backlog full. This can keep its factories running for the next 2-3 months without any new bookings.

Speaking to analysts, Vinod Dasari, CEO, Royal Enfield, said: “We have a very exciting (product) pipeline. This year will probably see the highest number of new models that is ever seen from Royal Enfield in a year. And that is just the beginning of the pipeline.”

Over the last few months, Royal Enfield launched the Meteor 350 and the new Himalayan, besides offering new colours on the 650 twins – Continental GT and Interceptor. Dasari did not provide details on the models that can be expected from Royal Enfield.

“We will continue to have one new model every quarter. Because there is a delay due to COVID right now, I don’t think we will squeeze everything in but there are some very big models coming in. We are very excited about it. We will have to do all the marketing and market preparedness for that,” Dasari added.

While sales of the 650 twins in India nearly halved to 10,256 units in FY21, largely due to COVID-19 disruption, Royal Enfield believes that there is space for more 650cc products.

“Yes, there is a need to think about every platform. Not just the Twins, but Himalayan, Meteor and Classic. So we should think about every platform on how we can meet other kinds of customer requirements,” Dasari added.

The pandemic disrupted the supply chain network of the automotive industry, leading to shortages and delay of critical parts with parts manufacturers dealing with high absenteeism on the shop floor. Shortage of semiconductors, which started in Q3FY21, is still impacting output.

Royal Enfield production has also taken a hit, dropping to half of its peak output during the first two months of FY22. From 80,000 units a month, Royal Enfield sold an average of 40,000 units a month between April and May. The company, however, has an order backlog of 2-3 months.

“New model launch development takes 3-5 years depending on the complexity of the vehicle. So, the models are ready, I want to be able to have a clear visibility of the supply chain so I can launch it in enough quantity and not be short of supply. So, we may delay the launch by a month or so but I don’t see any massive changes because of that,” Dasari added.

Royal Enfield New Motorcycle Launches Will Be Highest This Year – CEO
by Arun Prakash from https://www.rushlane.com

In Dasari’s own words, “This year will probably see the highest number of new models that are ever seen from Royal Enfield in a year”.

Although Covid-19 has led to disruptions of operations at many levels, Royal Enfield is still confident to launch multiple new models in FY2022

Even if the company does not receive any new bookings, it has enough backlog orders to clear which will keep the assembly line moving for at least the next 2-3 months.

Late last year, the Chennai-based bikemaker announced that henceforth it will be launching as many four models (new and upgraded) every year which meant one new launch every quarter.

Future RE models
Since November last year, Royal Enfield has launched one brand new model in the form of Meteor 350 and updated three others including Himalayan, Interceptor 650 and Continental GT 650. The brand’s next big-ticket launch is expected to be the new-gen Classic 350 which will be based on the J architecture as Meteor. Along with this, the company has planned a couple of 650cc models including a cruiser and a classic roadster.

The manufacturer is also reportedly developing a new scrambler based on the same 650cc parallel-twin chassis. The company recently filed a trademark for the same called ‘Scram’.

Another crucial new model slated to launch in the coming few months is the new roadster which goes by the name ‘Hunter’ and is expected to take on Honda CB350 H’Ness. According to Dasari, all these models are ready to be launched as they have already been in development for 3-5 years.

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We Ride at Laconia Motorcycle Week

At Laconia – We Ride!

The origin of Laconia Motorcycle Week was a small group of motorcycle enthusiasts gathering for a “gypsy tour” to Laconia, over 98 years ago. Today, the spirit of Progressive Laconia Motorcycle Week® continues with rides and gypsy tours at the center of an already packed events schedule. Join us for at least one of our many Motorcycle Week rides, where you’ll enjoy the spectacular NH scenery while also raising money for some worthy causes.

The 15th Annual Peter Makris Memorial Ride to NHMS kicks off the week on Saturday, June 12th at 11am. This NH police escorted ride around Lake Winnipesaukee starts and ends at Naswa Resort, where riders can enjoy lunch and entertainment. Proceeds benefit the Easter Seals NH Veterans Count Program, Laconia Fire Department’s Emergency Response Teams (CERT) and “Building Dreams for Marines.”

The AMA Gypsy Tour to NHMS for USCRA Vintage Races takes place on Sunday, June 13th. The tour leaves Rally Headquarters on Lakeside Avenue at 10:30 and ends at NH Motor Speedway for the USCRA Vintage Races. Tour includes a 50% discount on race tickets for the day and a lap around the track!

Monday “Life of Ridetime” ride to benefit families of fallen first-responders. Register at Laconia Harley 9am-9:55am, kickstands up at 10am. Join us for a scenic ride to Cigar Shenanigans in North Conway for an afternoon of live music, food, & fun! $20/rider, $15/passenger, lunch included. For more info: lifeofaridetime.org or call 732-210-6910.

Show your love for pets on Monday, June 14th by taking part in the Mae-West Memorial Pet Run Ride, leaving Rally Headquarters at 10:30am for a ride through scenic local towns and ending at Destination TBD. Participants receive a custom t-shirt for their donation. Proceeds to benefit local animal support shelters.

On Tuesday, June 15th, join the Ride to Bentley’s Saloon! The Bentley’s crew will lead this gypsy tour from Rally Headquarters at 10:30am for a 70+ mile scenic ride to Bentley’s Saloon in Arundel, Maine.

Tuesday: Ride to the Racetrack! Help New England children in need by joining this motorcycle ride from Laconia Harley-Davidson to NH Motor Speedway for laps around the 1.6-mile full road course! Registration is $20 per rider or passenger & ALL proceeds benefit the NH Chapter of Speedway Children’s Charities, the official charity of NHMS. Registration at 9am and Kickstands up at 10am! More information here.

Don’t miss the Covered Bridge Gypsy Tour on Wednesday, June 16th, leaving Rally Headquarters at 10:30am. Route includes at least 6 covered bridges throughout New Hampshire and a stop for lunch along the way. A popular ride led by Dave and Deb!

This is just a sampling of the many organized tours and rides offered during the week. Check out our events page here for a complete list of rides and other events.

Don’t forget, you can skip the traffic by parking the bike in Meredith and taking the Weirs Shuttle Train to the Weirs and back June 12 & 13 and June 18 & 19. A convenient (and scenic) way to visit ground zero of Progressive Laconia Motorcycle Week®.

Still time to WIN a Harley!

Enter to win a Harley-Davidson FLHX Street Glide (valued at over $23,000) by purchasing your raffle tickets now. Only 3,000 tickets will be sold and you don’t have to be present to win.

We’re just days away from #98! We can’t wait to see you here June 12-20!

For more information on the catastrophic fire at our rally headquarters office on Christmas Day, please visit our GoFundMe page. Friends of Laconia Motorcycle Week

“Laconia – Where Rallies Were Invented”

#LaconiaMcWeek
#NHLakesRegion
#LaconiaBikeWeek

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