Sailor Jerry Spiced Rum and Harley-Davidson are kicking off a partnership where Sailor Jerry Spiced Rum will be unveiling a series of twenty-two customized Harley-Davidson motorcycles designed by high-profile artists and visionaries.
This partnership will come to life in bars, restaurants, Harley-Davidson dealerships and joint celebrations around the country. Consumers can expect a series of shared events and moments from the two iconic brands, leading up to Harley-Davidson’s 115th Anniversary in 2018.
The first official venture together is the series of customized motorcycles created by acclaimed artists from around the country. The participating artists include a range of innovators with backgrounds in tattoo design, mural paintings, street art and automotive design. Acclaimed tattoo artists Jonathan Valena aka JonBoy, Oliver Peck, and Megan Woznicki aka Megan Massacre have designed a selection of bikes as well as popular Miami-based muralists, Alexander Mijares, celebrated automotive designer, Michael “BuckWild” Ramirez and artist L’Amour Supreme. Each artist was tasked with interpreting the infamous flash art style of Norman “Sailor Jerry” Collins into their unique motorcycle design. Members of the Harley-Davidson Styling Team round out the group of artists and use their deep knowledge of Harley-Davidson history to inspire their unique designs.
The motorcycles will be unveiled in a celebration at the Harley-Davidson Museum in Milwaukee on May 2, 2017. Following the celebrations, these bikes will be available for viewing around the United States all summer 2017 at liquor retailers, Sailor Jerry’s Fleet Week New York celebrations, at the Harley-Davidson Museum and more. Fans of Harley-Davidson and Sailor Jerry Spiced Rum will have a chance to win a motorcycle through a sweepstakes program kicking off on May 15, 2017. There will be twenty-two total bikes available to win. To enter, participants can log on to www.SailorJerry.com/Harley-Davidson and can receive additional information on the sweepstakes.
The three Harley-Davidson models used in this program are:
· Harley-Davidson Forty-Eight, Harley-Davidson Iron 883, and the Harley-Davidson Roadster.
