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Harley-Davidson appoints Jochen Zeitz as President & CEO: New plan to redefine brand

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by Rahul Kapoor from https://www.financialexpress.com With Matt Levatich stepping down, Harley Davidson had appointed Jochen Zeitz to lead the brand in the interim. But Zeitz has now been appointed as the president and CEO for the Milwaukee based motorcycle manufacturer. Harley-Davidson, the iconic American motorcycle brand has elevated interim President and CEO Jochen Zeitz as […]

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Harley-Davidson’s acting CEO Zeitz sees potential to revitalize motorcycle brand

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Following a tough fiscal 2019 where U.S. Harley-Davidson motorcycle sales were the lowest in at least 16 years, the Milwaukee manufacturer announced Feb. 28 that Matthew Levatich stepped down as president and CEO. Current Harley-Davidson (NYSE: HOG) board member Jochen Zeitz will serve as acting president and CEO. Harley-Davidson appoint Jochen Zeitz as president and

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