innovation

BMW Motorrad & legendary music brand Marshall enter strategic partnership

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from Press Release at BMWgroup.com and from http://www.tradearabia.com/ BMW Motorrad has agreed a long-term partnership with world-renowned British company Marshall Amplification, to raise the innovation and quality of BMW Motorrad sound systems. The legendary Marshall spirit and the development power of BMW Motorrad will in future be reflected in new innovative products for motorcycles and […]

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Norton Motorcycles Head Of Design Takes Aim At Ducati

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by Bryan Campbell from https://www.forbes.com Norton Motorcycles Head of Design Simon Skinner thinks the British brand has what it takes to go head-to-head with Ducati. Admittedly, Norton taking aim at Ducati is a very, very bold aspiration. Considering the Norton name is just as synonymous with bankruptcy and financial turbulence as it is with beautiful

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All electric brand separate from the Harley-Davidson brand

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Harley-Davidson launches new electric-only LiveWire brand. Harley-Davidson’s LiveWire is no longer just a model, it’s a whole brand. The brand’s first dedicated model will debut on July 8. by Kyle Hyatt from https://www.cnet.com Pretend you’re Harley-Davidson for a minute. You’re the oldest continually operating American motorcycle manufacturer. You have legions of rabid fans acting as

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Harley-Davidson Launches LiveWire as independent Electric Motorcycle Brand

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Harley-Davidson Launches LiveWire, the independent Electric Motorcycle Brand (www.livewire.com) MILWAUKEE (May 10, 2021) – Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand. LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates

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Triumph Electric Motorcycle Prototype Project

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from https://motorcycles.einnews.com PROJECT TRIUMPH TE-1 CREATING UK ELECTRIC MOTORCYCLE CAPABILITY TRIUMPH MOTORCYCLES ANNOUNCES PHASE 2 – POWERTRAIN PROTOTYPE Atlanta Georgia, USA, March 24, 2021 (GLOBE NEWSWIRE) — Triumph Motorcycles reveals the innovative advanced electric powertrain and battery and the first styling sketches for the final Project TE-1 Prototype, of this landmark four-phase collaboration in British

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San Francisco International showcases early American motorcycles

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by Colleen Morgan from https://www.moodiedavittreport.com An exhibition exploring the history and development of motorcycling has opened at San Francisco International Airport (SFO). The SFO Museum exhibition, in the International Terminal Departures, started on 11 February and will run through 19 September 2021. According to exhibition organisers, early American motorcycles “reflect a bygone era of mechanical

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Royal Enfield launches their first two-level movable dealership

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by Pearl Daniels from https://www.rushlane.com This two level movable dealership has the complete range of Royal Enfield motorcycles on display Royal Enfield has introduced a novel way to display and sell its range of bikes in Thailand. A movable dealership has been set up at the Chiang Rai, Thailand region which is constructed out of

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RIDING FREE FROM DC: Your Weekly Biker Bulletin from Inside the Beltway

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Your Motorcycle Riders Foundation team in Washington, D.C. is pleased to provide our members with the latest information and updates on issues that impact the freedom and safety of American street motorcyclists. Count on your MRF to keep you informed about a range of matters that are critical to the advancement of motorcycling and its

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