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Craft and Punishment

A Tale of Twisted Fates of Artisans Deus Ex Machina was arguably the most popular and most impressive global brand for custom built motorcycles. Deus Ex Machina was built upon the development and creation of custom motorcycles. A clothing line got added for those fans of the brand who found it more satisfactory to order […]

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Motorcycle dealers in Canada blame rising insurance for drop in sales

by Gillian Francis from https://leaderpost.com “I’m not going to say it’s all because of SGI, but I’d say three-quarters of it is.” In just over three years, Robb Hertzog, owner of the Regina motorcycle dealership Prairie Harley Davidson (click here), estimates he’s lost well over $1 million worth of sales. “I’m not going to say

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Why shortages of a $1 chip sparked crisis in the global economy

by Bloomberg from https://auto.economictimes.indiatimes.com The chip crunch was born out of an understandable miscalculation as the coronavirus pandemic hit last year. When Covid-19 began spreading from China to the rest of the world, many companies anticipated people would cut back as times got tough. To understand why the $450 billion semiconductor industry has lurched into

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Harley borrows Detroit’s used-car playbook to pursue younger riders

from https://www.channelnewsasia.com Harley-Davidson has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first. The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles

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Harley-Davidson swings to Q2 loss, plans overhaul of operating model with new 5-year plan

by Ciara Linnane from https://www.marketwatch.com Harley-Davidson Inc. shares HOG, -0.75% slid 2.9% premarket Tuesday, after the iconic motorcycle company swung to a loss in the second quarter and unveiled an overhaul of its business that will see it exit certain markets and streamline its product line. Milwaukee-based Harley swung to a loss of $92 million,

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Harley-Davidson’s stock tanks as motorcycle sales continue to slide

by Paul R. La Monica from https://edition.cnn.com/ New York (CNN Business)Harley-Davidson has a big problem. Americans aren’t riding its trademark hogs nearly as much as they used to do. Shares of Harley-Davidson (HOG) fell 3% in early trading Tuesday after the company reported sales and earnings that missed Wall Street’s forecasts. The stock is now

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