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Harley-Davidson Launches LiveWire as independent Electric Motorcycle Brand

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Harley-Davidson Launches LiveWire, the independent Electric Motorcycle Brand (www.livewire.com) MILWAUKEE (May 10, 2021) – Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand. LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates […]

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Harley-Davidson’s renewed focus on touring bikes drives upbeat forecast

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by Reuters from https://www.investing.com U.S. motorcycle maker Harley-Davidson (NYSE:HOG) on Monday reported a better-than-expected quarterly profit and raised its full-year forecast for sales growth, as its focus on bigger and profitable touring bikes boost demand, sending its shares up more than 8%. Since the middle of last year, the Milwaukee, Wisconsin-based company, which has struggled

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Ford CEO Jim Farley nominated to Harley-Davidson board of directors

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by Phoebe Wall Howard from https://www.freep.com Ford CEO Jim Farley, owner of two classic Harley-Davidson motorcycles, has agreed to serve on the board of the Milwaukee-based company. The director nomination was submitted Friday by the motorcycle manufacturer’s CEO Jochen Zeitz as part of the 2021 Notice of the Annual Meeting of Shareholders and Proxy Statement,

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