partnership

Harley Courts Mahindra, Bajaj, and Hero For Indian Partnership

by Dustin Wheelen from https://www.rideapart.com Harley-Davidson has been trying to find its way in a rapidly modernizing world for years now. In the saga’s latest installment, the Milwaukee-based brand ditched Matt Levatich and installed Jochen Zeits as the new President and CEO, changes have been swift and steady. From potentially nixing the Bronx to creating […]

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Harley plans to hitch a ride with two-wheeler makers

from Lijee Philip from https://economictimes.indiatimes.com Harley plans to hitch a ride with two-wheeler makers, Classic Legends, Hero Motocorp frontrunners Mahindra’s Classic Legends could be the obvious choice for the iconic leisure bike making company as it aligns very well with M&M’s approach of catering to the premium end of the market with marquee brands ,

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