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New Pan America motorcycle drawing national attention

by Sarah Hauer from https://www.jsonline.com Harley-Davidson Inc.’s newest bike — a less expensive and lighter motorcycle — is drawing national attention as the company tries to lure new riders. Harley-Davidson’s Pan America is arriving at hundreds of dealerships now. “(The Pan America) is definitely not your dad’s Harley-Davidson cruiser,” New York Times reporter Mark Gardiner […]

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Harley’s shares hit 3-year high on EU-US trade truce

by Michael Taylor from https://www.forbes.com Harley-Davidson Stock Soars As EU Decides Against 56% Tariff Surge The Harley-Davidson stock price surged this morning after the European Union deferred a tariff plan that would have seen the classic American motorcycle maker face a 56% entry ticket into the European market. Harley-Davidson Inc would have been one of

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Tariff truce may spare iconic US products from huge price hikes

by Jenny Leonard from https://financialpost.com U.S. and EU Set to Reach Temporary Tariff Truce Over Metals Iconic American products affected by EU countertariffs include Harley-Davidson Inc. motorcycles, Levi Strauss & Co. jeans and bourbon whiskey. Business associations and lawmakers have asked that the U.S. lift the duties, saying they do more harm than good. The

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All electric brand separate from the Harley-Davidson brand

Harley-Davidson launches new electric-only LiveWire brand. Harley-Davidson’s LiveWire is no longer just a model, it’s a whole brand. The brand’s first dedicated model will debut on July 8. by Kyle Hyatt from https://www.cnet.com Pretend you’re Harley-Davidson for a minute. You’re the oldest continually operating American motorcycle manufacturer. You have legions of rabid fans acting as

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Harley-Davidson’s renewed focus on touring bikes drives upbeat forecast

by Reuters from https://www.investing.com U.S. motorcycle maker Harley-Davidson (NYSE:HOG) on Monday reported a better-than-expected quarterly profit and raised its full-year forecast for sales growth, as its focus on bigger and profitable touring bikes boost demand, sending its shares up more than 8%. Since the middle of last year, the Milwaukee, Wisconsin-based company, which has struggled

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Harley-Davidson hit with 56% EU tariff effectively blocking it from the EU market

by Rick Barrett from https://www.jsonline.com Harley-Davidson hit with 56% EU tariff, an ‘unprecedented situation’ that will block the motorcycle maker from the market, CEO says Harley-Davidson Inc. has been slapped with a 56% European Union tariff on all its motorcycles, the company said Monday, effectively blocking it from the EU market. Harley said it would

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Harley-Davidson Has Missed the Mark in Electric Transportation

by Travis Hoium from https://www.fool.com The company can’t get over its past success. The iconic Harley-Davidson (NYSE:HOG) brand is in trouble. The company has seen revenue fall for a half-decade, and earnings have evaporated. Strategies to get into electric motorcycles have largely failed, and the core business doesn’t show any signs of a turnaround. Despite

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Harley-Davidson Sportster 300 Could Soon Become A Reality

by Enrico Punsalang from https://www.rideapart.com We’ve known that Harley-Davidson has plans of rolling out a 300cc cruiser in the not-too-distant future as part of its ‘Rewire’ strategy for some time now. We also know that said 300cc cruiser is being co-developed by Chinese motorcycle manufacturer, Qianjiang Motor who own the Italian Benelli motorcycle brand. Now,

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