Zeitz

Harley Creates Chief Digital Officer Role, Hires Former Bose Exec

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by Dustin Wheelen from https://www.rideapart.com Hawking Hogs in the digital age. Many see a Harley-Davidson motorcycle as the symbol of a mid-life crisis, but for the past five years, the Motor Company has been going through its own identity crisis. From releasing the LiveWire to introducing the Pan America and the Bronx to the recent […]

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Harley-Davidson appoints Jochen Zeitz as President & CEO: New plan to redefine brand

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by Rahul Kapoor from https://www.financialexpress.com With Matt Levatich stepping down, Harley Davidson had appointed Jochen Zeitz to lead the brand in the interim. But Zeitz has now been appointed as the president and CEO for the Milwaukee based motorcycle manufacturer. Harley-Davidson, the iconic American motorcycle brand has elevated interim President and CEO Jochen Zeitz as

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