PRESS RELEASE Metzeler
The 2015 METZELER calendar titled “The Gathering of Legends” goes behind the camera of famous American motorcycle photographer Michael Lichter, showcasing images dedicated to the largest international motorcycle rallies.
Since its foundation at the end of the nineteenth century, the METZELER brand combines its expertise and commitment to developing cutting-edge tires enabling riders to live true and fulfilling experiences. Focusing solely on motorcycles, the brand has accompanied generations of riders all over the world and the strength of METZELER has always been to be an integral part of the biker community, sharing the distinctive values and outlook: individualism within a community, whilst respecting the freedom of unwritten rules. Motorcycle riding embodies this spirit of independence and shared values within a group, hence the slogan “SHARING INDEPENDENCETM”, which the brand has adopted this year.
METZELER caters for the community of bikers who are looking for high performance and reliable tires capable of providing a fulfilling riding experience in any conditions or situation. That’s why the 2015 calendar is dedicated to the historic motorcycle rallies such as the US Daytona Beach Bike Week, Sturgis Motorcycle Rally, Born Free Bike Show and Motorcycle Cannonball, the Wharf Rat Rally in Canada and the Mooneyes Annual Yokohama Hot Rod Custom Show in Japan.
Lichter, better than anyone else, depicts these events through his photographs, and thanks to his experience he has managed to capture on film the feel of these major motorcycle rallies.
